Master in Data Marketing and Analytics

DATA MARKETING AS AN ENGINE OF BUSINESS GROWTH

GOALS

The Master in Data Marketing and Analytics is designed to provide high-profile knowledge about the techniques and the tools needed to manage the marketing and sales area of a company, with a particular focus on Digital Culture. The program is an exploration into the world of data analysis, data mining technologies and techniques, and big data optimization strategies for business applications, with a parallel focus on communication skills and business knowledge essential to maximize one’s professionalism.
To get into the business as a leader, we need to cross managerial skills and advanced analytical techniques. It’s essential to study consumer decision-making mechanisms, marketing and sales management processes, analysis of advertising tools and communication strategies, in order to acquire theoretical and methodological skills to understand consumer choices, and analytical skills to identify the point of contact between customer and product.

WHO IS IT FOR?

The Master in Data Marketing and Analytics is designed for young graduates with excellent knowledge of English, who are determined and ambitious, who want to invest in their future, who are ready to start dynamic careers at the highest level in a fast-changing market.

CAREER OPPORTUNITIES

Data Analyst, Brand Marketing Specialist, and Business Analyst are some of the most required positions in the international market. High skills in Big Data analysis and deep knowledge of the techniques to transform the information into efficient business strategies are required to get to these positions. The greatest strength of BBS is the integration with top companies. This is the core of a Master that creates the highest level of employability: the internship in leader companies, with an average placement of more than 90% in the latest years, is the best way to get into a complex and multifaceted business that requires high-level skills.
Through the Master it is possible, once having completed in the companies the years of experience required, to access the following job positions: Marketing Analyst, Marketing Manager , E-commerce Sales Analyst , Trade Marketing Manager, CRM Analyst, Web Analyst.

Choose your future, apply for one of the most exclusive Master in Marketing Management. Contact the master Program Manager to begin this pathway: marketingmanagement@bbs.unibo.it

https://youtu.be/EMjiTqaLp7k

key facts

Format

Full-time

Language

English

Start

January 2025

Location

Bologna

CFU

60

Duration

12 months

CAREER & COMPANIES

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Artificial Intelligence and Innovation Management too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 91% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs.

The companies that worked with us in 2022/2023 are:

ACCENTURE ADMENTA AGROMATERIAE ALFASIGMA AMPLIFON AUTOMOBILI LAMBORGHINI B&B HOTELS BAKER HUGHES BARILLA BITBANG BEREBEL (GRUPPO UNIPOL) CANOSSA EVENTS CARPIGIANI COESIA COOP ALLEANZA CRIF DELOITTE DIADORA DIEGO DALLA PALMA DIENNEA DR SCHAR DUCATI EUROPEAN INVESTMENT FUND FELSINEO FERRARELLE FERRARI FRANTOIO VALSANTERNO GRANAROLO GRANTERRE GRUPPO CAVIRO GRUPPO LACTALIS GRUPPO MONTENEGRO GVS HAIER EUROPE HEALTHWARE HEINEKEN HGEARS HIBO HILTI INDEGNO INTERCOS IVECO JAKALA JUST TO THE WORK KPI6 KERING KOHLER KRAFT HEINZ LAVAZZA LIU JO LUXOTTICA L'OREAL LT RINNOVABILI MAKED MAPENDO MARRIOTT MARS MASERATI MAX MARA FASHION GROUP MELICONI MIDEA ITALIA MIONETTO MUTTI NOMISMA OSCARD PANERAI PANINI PHILIPS PININFARINA PIRELLI PHILIP MORRIS INTERNATIONAL POLONORD ADESTE RECKITT SACMI SAFILO SANOFI SAVINO DEL BENE SCS CONSULTING SHERWIN WILLIAMS SHOPFULLY SKY TAKEOFF TAUA TECHNOGYM THE SOCIAL HUB TONINO LAMBORGHINI TOYOTA MATERIAL HANDLING MANUFACTURING TRADEDOUBLER VERTIV VETPARTNERS VF CORPORATION VIDENDUM VOLKSWAGEN WORLD FOOD PROGRAM XYLEM YOOX NET-A-PORTER

ALUMNI

IMAN AZEDDINE IDRISSI – ITALY

Trade Marketing Manager Assistant, Carpigiani
Master in Marketing Management (A.Y 2021/2022)

“I still remember the great commitment dedicated to access the Master in Marketing Management, today enjoying its results I can say with certainty that I could not have made a better choice. Thanks to a mainly practical approach, rich in comparison between students and professors, and thanks also to its wide international scope, the Master has allowed me to achieve great growth not only on a professional level but also, and above all, on a personal level. Today, thanks to the skills acquired and the support of the Career Service, I have been able to access an important reality on a global level, where I play an extremely stimulating and interesting role. I would recommend this Master to anyone looking for an excellent preparation for the world of work.”

EMMA TIMIS – ITALY / ROMANIA

Junior Trade Marketing, Admenta Italia
Master in Marketing Management (A.Y 2020/2021)

“After a Bachelor’s Degree in Medical Biotechnology, I decided to pursue a corporate career. Despite the lack of an economic background, the Master in Marketing Management at Bologna Business School provided me with a highly professional training, necessary to guarantee me success in my current career. This preparation allows me today to easily confront myself with other professionals in the sector. I recommend this Master to anyone who wants to integrate their background, even of a non-economic type, with a stimulating and complete path.”