Luca
Gatti
Partner & Associate Director - Digital Acceleration Boston Consulting Group (BCG) Adjunct Faculty
Luca Gatti is currently Partner & Associate Director at the Boston Consulting Group, where he leads the Customer Experience transformation topic. Prior to BCG, Luca was Executive Director EMEA for Business Transformation at AKQA, a digital agency part of the WPP group. Over the last years, Luca has focused on the intersection of experience design, business strategy and digital transformation. He has worked on more than 30 projects to develop new business models and experiences, across several industries. automotive, consumer, financial services, B2B. A selection of projects includes the following: connected proposition for a premium automotive brand, platform-based business model for beauty retailer, guest experience revamp for a leisure travel company, innovative shared mobility service , digital attacker for a utility company, direct-to-Consumer Services: design of B2C services for B2B manufacturer, digital Services to augment physical store performance for a retail network. Luca is an early investor and board member of Italian start-ups, he also sits on the board of SOS Villaggi dei Bambini, a non-profit organization. Luca earned an MBA from the MIT Sloan School of Management in 2006. He also holds an MS degree from the Politecnico of Milan in Industrial Engineering.
COURSES
In this module, participants will be exposed to the principles and tools of design thinking applied to business models, will use these tools in a guided journey, with the following objectives:
- Understanding the meaning of “Customer Centricity” and the approach to the design of digital services and business models
- Analyzing consumers’ needs and defining new services to satisfy them better
- Knowing and implementing tools for the design of all the business model elements
- Assessing the business potential of an innovative idea
- Creating a “pitch deck” of the new business idea
- Understanding the difficulties linked to the establishment of innovative business models (“The Innovator’s dilemma”) in the framework of a ‘traditional’ company, and strategies that proved helpful in overcoming them
In this module, students will be exposed to the principles and tools of design thinking applied to business models, using these tools in a guided path, with the following target:
Understand the meaning of “Customer Centricity” and the approach to designing digital services and business models
Analyze the needs of consumers and define new services that best satisfy them
Know and apply tools for the design of all the elements of the business model
Evaluate the business potential of an innovative idea
Create a “pitch deck” of the new business idea
Understanding the difficulties related to the implementation of innovative business models (“The Innovator’s dilemma”) within a ‘traditional’ company, and strategies that have proved useful in overcoming them.
Executive MBA English edition