Cathy Huyghe, Wine Writer and Journalist, Forbes.com and Food52.com, talks about the importance of storytelling in wine market. What is the role of storytelling in the wine market? The role of the storytelling in the wine market is all about the narrative of the product and the service (more..)
What is it like to be a student at BBS? Here is where they have their say on campus life, tips of Bologna, and much more. Written by and for the Students. Read here the other posts published. Inspiration “It is good to have an end to journey toward; but it is the journey that matters i (more..)
The final presentations for the 1st #GreeningBBs Competition will be held on Tuesday 24th of May at 6:45 on Sala Progetto. Don’t miss the chance to be a part of a Greener BBS! The closing event for our #GreeningBBS Competition will take place on Tuesday 24th of May at 6:45 pm on Sala Progetto, Vil (more..)
Coleman Chair Professor of Marketing and Director of Research, Center for Retailing Studies at the Mays Business School (Texas A & M University), Venky Shankar was the protagonist of the event “Ready for an Omnichannel World?” held in Bologna Business School. Professor Shankar, how can companie (more..)
It is now a tradition that our class of the Master in Marketing, Communication and New Media to participate in a collaboration project with Bobst Italia, a subsidiary of the homonimous multinational based in Lausanne, Switzerland. Our student, Denis Poeta, shares his experience with us. Denis Poet (more..)
We sat down and spoke with Alessandro Gasbarrini, spine surgeon at the Istituto Ortopedico Rizzoli, Bologna. He was a guest speaker at the Innovation Talks Spring Edition. Orthopaedic Oncology, with a particular focus on spine surgery, degenerative spinal disorders, spine biological and minimally (more..)
BBS alumni talk about themselves: what was before, what came after and the memories of life as a student, to offer a personal story and a narration of one’s own professional experience, for a history of our Community. The protagonist of the XX episode is Andrea Amore, Vehicle Process Quality and Sup (more..)
For the fifth consecutive year, the MBA students of Tulane University are visiting our School, as an open door on the productive excellence of our territory. Students at Tulane University, coming from Brazil, Mexico, South Korea, India, Colombia, China and the US, are coming to learn all about the I (more..)
A series of meetings with companies, managers and people that stimulate, inspire and promote a desire of constant improvement to our students. This round of meetings is dedicated to the Community of the Master in Business Management. Barbara Lorenzini, Marketing Professor at BBS, explains how these (more..)
We’re very pleased to invite you to participate in the 1st “Greening BBS” competition. Imagine innovative and actionable initiatives for making BBS a more sustainable organization and a greener setting to study, work and interact. The initiative will be launched on May 16, at 7 pm, in Aula Magna, (more..)