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21 Mar
BBS Global MBA Students Fighting Food Waste with Massimo Bottura
There is, in a figurative sense, a food production that extends over an area slightly larger than China. This is actually the portion of global food production that is wasted every year, which amounts to 33-50% of the total, equal to 300 kilos per capita. An inefficiency of the market that does not (more..)
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14 Mar
Neurosciences at the Core of Corporate Innovation: the Business of the Neurotech
The cognitive technology applied to neurosciences has been giving, in those years, surprising demonstrations of its reach: in 2014 in Brazil a paralyzed person kicked off the first ball at the World Championships thanks to a robotic exoskeleton controlled directly by the brain, while three years lat (more..)
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12 Mar
Innovation in Online Retailing. The Amazon Case at BBS
In Bellevue, a small city in the state of Washington, back in 1994 a young Jeff Bezos understands that he wants to be part of that still unknown but highly promising world called e-commerce. A year later, Amazon.com, a rudimentary website built with HTML, offered a wide range of books at affordable (more..)
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09 Mar
Machine Learning in Corporate Finance: the 4.0 Horizons of the Financial Market
Technological innovation and the world of finance seem to have proceeded in the same direction for years now, further accelerating the pace with the entry into the field of Machine Learning and Artificial Intelligence. The high volumes of data, the ability to access to accurate historical documenta (more..)
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07 Mar
Brand Heritage: Between Culture and Nostalgic Marketing
"Tradition is not something that can be simply inherited; those who want to take possession of it must conquer it with great difficulty," stated the Nobel Prize winner Thomas Stearns Eliot in those early 1900s, when society saw for the first time everyday objects mass produced and accessible to all, (more..)
