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25 Dec
The marketing of holidays. How consumption has transformed traditions
Getting what we want, when we want it, has never been so simple. While multinationals, often accused of exploiting the vulnerability of consumers, have transformed the ability to confuse the line of demarcation between desire and necessity into a real art, the participation in mass consumption incre (more..)
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17 Dec
Sustainability and Shared Value. Stefano Venier about the commitment of the Hera Group
Stefano Venier, Chief Executive Officer of the Hera Group, has been the fourth guest of the Fall Edition of the Innovation Talks. His speech Regeneration and Innovation for a new Shared Value has been an opportunity for an in-depth analysis on the issues of recycling and the circular economy, as wel (more..)
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12 Dec
Why You Should Earn a Global MBA in Italy
While modern businesses often focus on change and innovation, one key concept – heritage – is both essential to maintaining a long-lasting brand and a challenge to grow in the ever-evolving business world. Today’s business students need to understand the crucial balance between anticipating and reac (more..)
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07 Dec
Protecting Made in Italy with Blockchain
Italy creates numerous high-end products and significantly benefits from its intellectual property and its trademarks. The Made in Italy merchandise mark in particular is recognized worldwide as a symbol of high quality products. In fact, if the trademark was registered officially as a brand, it wou (more..)
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04 Dec
Massimo Moretti presents the WASP project and its 3D printed houses
Massimo Moretti, Founder and CEO of WASP, a leading company in the 3D printing industry, has been a guest of Bologna Business School for the third Innovation Talk of the autumn edition. During his speech Maker Economy Starter Kit, Moretti shared with the BBS Community the mission of his company, tha (more..)
