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22 Dec
Innovation Talks: the future of the West and of the Religions
Bologna Business School concludes the year 2017 with two in-depth reflections on the future of Western societies and on their political, spiritual and economic development. The last two appointments with the Innovation Talks of the Fall edition have touched on topical issues with the British journal (more..)
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20 Dec
Christmas Marketing "Epic Fails"
To do marketing, as known, is not for everyone. Undoubtedly, a bad investment of the economic and creative resources of the company is the fear of every marketer. The real nightmare, however, is expressed with two simple Anglo-Saxon words that have the power to ridicule a campaign, cut short a caree (more..)
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07 Dec
Who will produce the change 4.0?
Who is the innovation specialist today, how is he formed and how does he work in a contemporary company? Flaviano Celaschi, Scientific Director of the Executive Master in Business Innovation Design of BBS and Professor of Industrial Design at the University of Bologna, provides us an accurate point (more..)
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04 Dec
Dallara Stradale: when the Project met the EMTIM
On November 16, the Dallara Stradale, the car born in Varano de' Melegari, on the hills of Parma, was presented to the public. It is set to be another jewel of Italian excellence in the local Motor Valley, which from Sant'Agata Bolognese and Borgo Panigale passes through the Trident of Modena and th (more..)
