Entrepreneurship and start-ups: building your own business project

22 January 2024

Entrepreneurship means creating value through innovation and initiative. Developing an idea, a desire and turning it into a business requires first of all a vision, a goal to guide planning and strategy. It then takes resourcefulness and courage to deal with difficult situations, problem-solving skills and flexibility. One must understand the needs of the customer, who is always the heart of the business, and have leadership skills: communicating and influencing others to achieve common goals. One must be innovative, creative and persevering, able to learn from mistakes and not give up in front of difficulties, even failures.

Experience and continuous learning are in constant motion in entrepreneurial activity; they come together in the ability to manage staff and understand the customer, in creating a network that is a development hub for one’s vision.
This is also why idea accelerators exist: programs designed to help startups and entrepreneurs develop their businesses and launch them to market. These are pathways that offer a mix of business support, mentoring, training and access to investor networks. The main goal of an idea accelerator is to develop new businesses by providing the resources and support needed to succeed in the marketplace.

Bologna Business School‘s Entrepreneurship Executive Master is dedicated to training new entrepreneurs. Combining the educational quality of BBS with the impact of an accelerator, the curriculum offers both those who are launching their own businesses and those who run one and want to see it grow, knowledge about markets, network building and business planning. It is focused on the individual entrepreneur’s project, thanks to a program that can be customized to address the topics most in line with their needs.

Today, the challenges facing a business idea are many: technology and innovation require entrepreneurs to stay on top of the latest trends; globalization and environmental and social sustainability demand the integration of sustainable practices into business models; customer experience and customer focus want those doing business to be able to analyze behavior, understand the customer and create value through contact with the customer.

Meeting these challenges requires flexibility, open-mindedness and adaptability. Successful entrepreneurs are as determined and stubborn as they are capable of listening and learning from criticism, and changing direction when necessary. Developing new entrepreneurial projects requires adaptability, strong leadership skills and the ability to seize the opportunities that come with each challenge.

Therefore, dedicated training can provide a boost: each participant in BBS‘s Entrepreneurship Executive Master is guided in building a business plan, which will be evaluated by a feasibility committee and matched with a network of partners and investors who can bring insight into real life.

In this way the idea can become a business and have a significant impact on the economy, generate employment and stimulate innovation. Its effectiveness can be profoundly helped, if not determined, by an accelerator: a good project always finds, in the right network, investors and partners capable of bringing new visions.

The perfect match between a startup accelerator and a course of study of excellence with a focus on entrepreneurship is Bologna Business School‘s Entrepreneurship Executive Master: 12 months of training, 3 general management courses, 2 specialized core courses and 2 electives. One-on-one coaching sessions, strategy study and in-depth skills related to people management and leadership are the building blocks with which to build the success of one’s idea, one’s dream that can become a business.

 

Learn about the BBS Master’s program with a focus on entrepreneurship:

Entrepreneurship Executive Master